New publicity guide launched

A new guide to publicity for independent arts producers has been released.

Author Geoff Sirmai, director of Sydney-based Arts Publicity consultancy Watchdog Communications, said the colourful, easy-to-read guide to PR and the media was aimed at independent performing arts producers as well as performers, directors and other creative artists.

It demystified arts promotion, tells you what to expect – and when to expect it – and showed how to get the most out of your publicist, he said.

“The 24-page, A5 format booklet explains everything you need to promote your event and includes tips on photography, opening night invitations, ‘freebies’, reviews, damage control and how to measure success. Plus much, much more,” Sirmai said.

As a holiday season gift – and to celebrate its publication – Geoff and Watchdog Communications are offering a free downloadable copy of You and Your Publicist.

Watchdog director Geoff Sirmai is former author, journalist, radio presenter and TV reporter/producer who, almost a decade ago, decided to combine his part-time passion for performing with his broad media experience to create Sydney’s busiest arts PR consultancy. In the subsequent 10 years, Watchdog has promoted more than 400 productions, artists, festivals and concerts.

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