New Mushroom 50th anniversary video experience enters The Amplifier
The Australian Music Vault is proud to welcome the arrival of a newly-commissioned video experience into The Amplifier to celebrate the Mushroom Group’s 50th anniversary.
Titled Mushroom: 50 Years of Making Noise, it tells the story of Mushroom’s rock n’ roll journey through rare footage, music video highlights and stills from Jimmy Barnes, Kylie Minogue, Archie Roach, The Teskey Brothers, The Rubens, Christine Anu, Skyhooks, Paul Kelly and The Temper Trap.
Narrated by the late, great Michael Gudinski, the immersive video experience runs for approximately four minutes and features some of Victoria’s most iconic live shows including the 1982 Mushroom Evolution Concert, this year’s record-breaking Ed Sheeran show at the MCG, and many more.
Australian Music Vault Senior Curator Carolyn Laffan:
Mushroom has played such a pivotal role in the evolution of Australia’s music scene. Their 50-year history is a testament to Michael Gudinski’s grand vision to connect local artists and audiences which helped create so many of the memories we all share. This new immersive video experience will take viewers on a ride through Mushroom’s 50-year history in an intimate yet exhilarating way.
Mushroom Group Chief Executive Matt Gudinski:
The specially curated experience expertly captures the exciting transformation of Australian music – spanning genres and generations.
In the early seventies, my father set out to create Mushroom to support the thriving homegrown music scene and great Australian music talent which was starting to emerge.
This experience provides a great insight into that roller coaster journey and the iconic artists who helped shape our industry into what it is today, and we are proud to have it on show at the Australian Music Vault which my dad was instrumental in bringing to life.
Produced by Mushroom Creative House, Mushroom: 50 Years of Making Noise joins four existing immersive video experiences in the unique 360-degree experiential room known as The Amplifier, the beating heart of the Australian Music Vault. Music lovers are invited to be surrounded by the sights and sounds of sun-filled days at Sunbury Festival, feel the exhilaration of being part of a live Countdown audience, immerse themselves in contemporary Australian music with the heady world of triple j Unearthed and feel what it was like to be at Melbourne’s SLAM Rally, the largest cultural protest in Australia’s history.
Photo Credit: Georgia Roberts
