Opera Australia announces BMW partnership
Opera Australia and BMW today announced a multi-year partnership to bring the luxury car manufacturer’s free global Opera for All event to Australia for the first time, following successful stagings in Europe.
BMW Opera for All has been staged in Munich, Berlin, London and Moscow, partnering with leading opera companies and presenting world-class opera to the public for free.
The Australian premiere of this global initiative will include a one-hour open-air concert that will take place on 4 February 2023 at Federation Square in Melbourne and include the most popular arias in opera. The performance will feature four of Australia’s finest opera singers accompanied by Orchestra Victoria.
Opera Australia CEO Fiona Allan is delighted to welcome BMW as a Platinum Partner to bring the global BMW Opera for All concert series to Australia for the first time.
It is appropriate that Melbourne joins the ranks of other international cities to host this initiative, and what better location than Federation Square? This is a wonderful gift to Melbourne, and demonstrates BMW’s sincere commitment to enhancing the cultural life of the cities they operate in.
Ms Allan:
We are looking forward to seeing families and friends gathering again in the CBD for what promises be a wonderful celebration of great opera.
Commenting on the partnership, Wolfgang Buechel, CEO of BMW Group Australia:
BMW believes that art and culture are an integral part of our social sustainability, and it is therefore with utmost joy that BMW Australia is partnering with Opera Australia to bring our global BMW Opera for All event to Australia.
Mr. Buechel added:
Melbourne was selected as the first Australian city because it has a rich art, theatre, and music offering and that the arts and culture scene usually enjoyed by so many was significantly impacted by the COVID-19 pandemic. “This free-entry event enables BMW to support the industry while also bringing much needed joy to everyone who attends from near and far.
Together with Opera Australia, we have selected Federation Square as the venue because it’s an iconic destination renowned for its world-class art and culture engagements.
Furthermore, it is in the heart of the city with a large outdoor area that can accommodate 8,000 people. We look forward to hosting one of the biggest free outdoor opera events in Australia in 2023 and welcoming audiences of all ages.
Season Details
Venue: Federation Square| Melbourne
Date: 04 Feb 2023
For more information click HERE
