aFX Global reveals the sounds in Dali’s The Persistence of Memory

An epic adventure into art, DALÍ ALIVE was a dazzling multisensory encounter with one of the most provocative, iconic and influential artists of the twentieth century.

The breath-taking production dynamically animated the works of Salvador Dalí, providing visitors with the sensation of stepping into the life of the surrealist Spanish master and feeling the redemptive power of his exotic imagination.

The immersive exhibition was created and produced by Grande Experiences, Australia together with its first installment at The Dali Museum, St Petersburg, Florida with over 13,000 square feet with floor to ceiling projections two-storeys high the digital gallery that featured spatial audio technology and content created by Grande Experiences’ regular immersive audio partner aFX Global.

Des O’Neill, co-founder and sound designer at aFX Global, described the soundscapes in DALÍ ALIVE as being just as vivid and vibrant as the artwork:

Our task was to create custom spatial audio for every surface and curate an evocative musical score that would complement the stunning visuals. By working closely with Grande’s in-house creative team and utilizing the technology and creative design they had developed for previous projects like the flagship LUME Melbourne, they were able to showcase what could be achieved with immersive spatial audio systems integrated with masterpieces of art. The end result was a breathtaking kaleidoscope of color, movement, and memory that exemplifies their capabilities.

For the attraction’s technical execution, aFX Global consulted on the system design and specified Barco IOSONO inside software with a hardware solution that connected dozens of speakers in the spatial audio loudspeaker array .

With its World premiere in October 2022, DALÍ ALIVE is a trip through the artist’s life highlighting his formative years in Spain, his introduction to Surrealism, influence on American culture and the enduring impact he still has today. The travelling exhibition explores how Dalí continually reinvented his personal identity and struggled to come to terms with his own mortality.

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