STOREHOUSE Rewrites Reality in London

STOREHOUSE, produced by the new arts company Sage and Jester, isn’t just another fleeting immersive show in London. It’s set to be one of the largest-scale immersive theatre experiences the UK has ever seen, taking over a colossal 9000 square metres at Deptford Storehouse—formerly Rupert Murdoch’s News International Group paper store.

Such a massive space could easily intimidate most productions. But the creative team behind STOREHOUSE, led by founder Liana Patarkatsishvili, aims to fill every corner with wonder. Audiences enter a world where humanity’s stories—from the dawn of the internet to now—are archived, while a battle between truth and control unfolds. The goal? To make you question everything you believe about information and reality.

According to a 2021 Society of London Theatre study, immersive productions have doubled their ticket sales over five years. STOREHOUSE feels perfectly timed to tap into audiences’ hunger for experiences that demand participation, reflection, and emotional engagement.

Something a Little Different

If you feel theatre sometimes leans on familiar formulas, STOREHOUSE is your antidote. Built around misinformation, manipulation, and blurred reality, the show invites audiences to confront illusions head-on. Liana Patarkatsishvili brings firsthand experience with the global impacts of disinformation into this bold live spectacle.

Data from Ofcom shows nearly half of UK adults worry about fake news. In STOREHOUSE, you’ll navigate a labyrinth of fabricated and factual narratives. Can you tell the difference?

The Creative Visionaries

This is a huge team effort. Sophie Larsmon serves as creative director, weaving complex threads of truth and fiction. Rosalyn Newbery manages production logistics, while Donnacadh O’Brian steers the story. The co-writers include Tristan Bernays, Sonali Bhattacharyya, Kathryn Bond, Katie Lyons, Caro Murphy, and Rhik Samadder.

Production designer Alice Helps transforms the massive venue, with costumes by Julie Belinda Landau exploring layers of truth and illusion. Ben Donoghue (lighting) and James Bulley (sound) deliver a full sensory experience to immerse—or mislead—you.

The Historic Venue with a Modern Twist

Deptford Storehouse itself becomes a key player. Once a newspaper store shaping public opinion, it now hosts a new battle over truth and storytelling. The echoes of the past—of headlines, narratives, and influence—linger between its walls.

This choice of venue adds poetic synergy between STOREHOUSE’s themes and the space’s real-world legacy: a setting where controlling the narrative once reigned supreme.

Immersion Beyond the Norm

STOREHOUSE blurs the line between audience and performer. According to the British Theatre Consortium, immersive theatre has grown by nearly 40% over a decade. Here, you don’t simply watch—you choose who to trust and which story to follow.

Early previews hint at secret passageways and shifting walls within the 9000 square metres. This isn’t just a performance; it’s a sprawling, thrilling journey through truth, lies, and self-discovery.

The Team’s Underrated Masterstroke

STOREHOUSE also explores how bias, echo chambers, and online algorithms shape our realities. The creators have consulted experts in digital psychology to craft eerily familiar scenes, highlighting how manipulated content steers our daily experiences without us even noticing.

This isn’t just immersive theatre—it’s a deep reflection on modern life, bias, and perception, brought to life through layered storytelling.

When And Where To Experience It

Performances begin on 4 June 2025 and run until 20 September 2025, with up to three shows daily at Deptford Storehouse. Don’t delay—an event of this scale is likely to sell out fast once buzz builds.

The venue is easily accessible by public transport. Arrive early and explore—immersive hints and preludes may already be waiting for you before the show officially begins.

In a world overflowing with competing “truths,” STOREHOUSE invites us to step back and reexamine what we accept as real. Will you be bold enough to challenge your biases—or will you get lost among the stories?

If you crave theatre that engages your mind and soul, STOREHOUSE is a must-see in 2025. Gather your friends, clear your calendars, and prepare to enter a world where reality bends—and only you can choose which way is up.